After the acquisition of a company in the local market, a strategy had to be created to instill the values ​​of the company worldwide in this new environment.

The concepts could be dense at first glance and far from previously applied. Concepts like: Culture of High Performance, Making things easier and Generating Value.

Each concept brought theory, exercises and letters that required each employee’s commitment.


Organizational culture plan

With the name of Huellas, a program was launched that sought to spread and strengthen organizational culture throughout the company.

It was created as a strategy a game, that through trivias, would allow to learn complex concepts in a playful way. Edutainment

The lion symbol of the ING brand, is inserted by the use of a character.

Expectation Phase