ProblemAfter the acquisition of a company in the local market, a strategy had to be created to instill the values of the company worldwide in this new environment. The concepts could be dense at first glance and far from previously applied. Concepts like: Culture of High Performance, Making things easier and Generating Value. Each concept brought theory, exercises and letters that required each employee’s commitment.HUELLAS (FOOTPRINTS)Organizational culture plan With the name of Huellas, a program was launched that sought to spread and strengthen organizational culture throughout the company. It was created as a strategy a game, that through trivias, would allow to learn complex concepts in a playful way. Edutainment The lion symbol of the ING brand, is inserted by the use of a character. Expectation Phase Interesting?Lets Design Something!